LinkedIn 与微软的愿景,为何 Google 应该卖下 Twitter?

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一场由262亿美元引发的刷屏

LinkedIn CEO Jeff Weiner 写给员工的公开信,里面谈到和微软整合的想法:

例如:

通过连接微软生态系统中超过十亿的用户群体,领英的影响力和参与度都将得到大规模的提升。例如,将领英的关系图谱,与Outlook、日历、ActiveDirectory、Office、Windows 系统、Skype、Dynamics、Cortana、必应(Bing)等进行交织融合。

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通过与微软的合作,将充分发挥领英的全部潜力,以真正改变世界生产方式,为企业提供颠覆性的创新解决方案。例如,公司目录、企业宣传、协作、效率工具、商业智能分配和员工诉求反映等。

除了招聘、学习与发展之外,在招聘、管理、激励和引领员工方面为企业创造出新的价值。人力资本领域蕴含着巨大的商机,将带给微软全新的体验。

可以让广告主触达整个微软生态系统里的所有用户,激活那些尚未被充分开发的资源。

通过 Sales Navigator 和 Dynamics 的结合,重新定义社会化营销。

通过我们的订阅功能,为大量的自由职业者和微软 App 的独立开发者,提供更多的商业机会。


Twitter is now under more pressure to sell — perhaps to Google - Business Insider

在 LinkedIn 被微软收购后,Twitter 的压力变得很大,其最好的卖家是Google:

Google has given Twitter's tweets greater prominence in its search results. And Twitter's advertisers can now use Google's DoubleClick Bid Manager and DoubleClick Campaign Manager to buy and measure campaigns on Twitter. The deal doesn't come into full fruition until Q3, Adam Bain told analysts on the last earnings call, but when it does it will let both Twitter and Google identify shoppers whether they are on mobile or desktop computers. Accurate cross-device measurement is a huge push for all the major tech companies right now, because they want to be able to follow you when you ditch your phone for your laptop.

Now, assume this joint venture goes well — Twitter and Google both get more ad revenue and, importantly, more user data. At that point, Twitter's stagnant user-base looks like less of a weakness. Despite its faults, Twitter is still the best place for breaking news and finding out what is happening right now. It is still better than Facebook for that "instant news" aspect (although Facebook is catching up). And, crucially, Google is nowhere in social.