从互联网到云计算再到现在的人工智能，技术正在成为支撑社会经济发展的新的基础设施，位于底层的大公司打造平台，中小公司专注面向市场的应用。比如IBM 的 Watson 开始提供广告服务 ：
The Armonk, N.Y.-based tech giant today is announcing Watson Ads that will let consumers ask questions by voice or text and receive answers. IBM’s relatively new ownership of The Weather Company’s digital properties is coming into play in a serious fashion: Watson Ads will first appear on Weather.com, the Weather mobile app and the company’s data-driven WeatherFX platform. Later, IBM plans to allow them to appear on third-party properties.
Campbell Soup Company, Unilever and GSK Consumer Healthcare are some of the brands that will run the ads in the coming days. Watson Ads’ pricing details were not disclosed.
Jeremy Steinberg, global head of sales, The Weather Company, described how they work, stating that “machine learning and natural-language capabilities will allow it to provide accurate responses. What we’re doing is moving away from keyword searches and towards more natural language and well-reasoned answers.”
Techcrunch 的报道称： ，IBM 准备把 Watosn 放在思科出品的企业路由器里：
IBM has inked a deal with Cisco to bring Watson IoT technology into Cisco’s architecture, specifically aimed at providing analytics services for networks of autonomous and unmanned connected devices.