《纽约杂志》的一篇很有意思的文章Good Morning, User! Welcome to the New Intimacy Economy ，社交网络已然创造了一种新型的亲密关系：
Pretending at closeness is really the only way forward for anyone who wants to make money on the internet. As such, watch as organizations pretend, with increasing intensity, that they are individuals. Start counting how many times platforms, services, and websites entreat you in human voices, with awkward humor, for money. Watch as the things we expect to be invisible, utilitarian, start oozing emojis and winky-smileys. Even Silicon Valley, global epicenter of whitewashed empathy voids and one percenter sci-fi wank fantasies, is going to pretend it cares about you. Especially Silicon Valley. Ugh.