人工智能商业内参 005

「人工智能商业内参」旨在梳理当下人工智能商业化进程中的创新机会和变革契机,每周一、三、五出街。

人工智能的电影剪辑实验

IBM 的人工智能 Watson 给一部讲述人工智能故事的电影剪辑预告片,这一切都由它独立完成——分析整部影片的内容,然后由 Watson 自己挑选片段剪接成一个预告片。这即是一个实验也是一个考验,人工智能是否能够体会剧中人物的喜怒哀乐? Watson 对整部影片进行了彻底的情境分析生成了各种数据,然后,预告片出来了……


苹果要在西雅图设置机器学习部门

收购西雅图的创业公司 Turi 之后,苹果公司这次真的要对人工智能做出布局了,最新消息是,苹果要成立一个专门的机器学习部门

这个部门将会把机器学习的成果整合到苹果已有产品或新产品中去。为此,苹果打算扩充 Turi 团队,并且已经在开始官网上招聘应用开发人员和数据科学家;而这些职位的工作地点同样也在西雅图。

另据 GeekWire 报道,在收购 Turi 不久,苹果就已经打算在西雅图寻找一个更大的办公空间;这似乎也是在为成立一个独立部门做准备。


机器学习入侵广告业

机器学习在广告行业迎来各种大规模的应用

  • Measurement and attribution (market mix models, causal modeling from observational data, propensity matching, etc.)
  • Cross device association (prediction the probability that two devices belong to the same person based on usage patterns, IP overlap, etc.)
  • Intent prediction (what is the probability that a consumer is going to buy that new car in the next month or so) on an individual level
  • Response prediction on an ad impression level (probability of a click or a view completion)
  • Fraud detection (how can I tell a bot from a real person, spoofed URL’s from real, click fraud from true interest, etc.)
  • Audience insights (looking at a model that is good at predicting intent - can I extract some behavioral patterns for instance to inform creative design)

人工智能很火,但现实问题也很多

像之前的云计算、大数据一样,人工智能正处在媒体炒作的高峰期,《纽约客》的一篇专栏文章

Michelle Zhou spent over a decade and a half at I.B.M. Research and I.B.M. Watson Group before leaving to become a co-founder of Juji, a sentiment-analysis startup. An expert in a field where artificial intelligence and human-computer interaction intersect, Zhou breaks down A.I. into three stages. The first is recognition intelligence, in which algorithms running on ever more powerful computers can recognize patterns and glean topics from blocks of text, or perhaps even derive the meaning of a whole document from a few sentences. The second stage is cognitive intelligence, in which machines can go beyond pattern recognition and start making inferences from data. The third stage will be reached only when we can create virtual human beings, who can think, act, and behave as humans do.