本文节选自第 60 期 「I/O」会员通讯。欢迎加入「I/O」会员服务获取全文,每周你还会收到三封专属会员邮件,包括独家的科技书评,科技新闻、趋势的独家解读以及别处看不到的文章、图书、视频推荐

3 月份一期《经济学人》杂志的封面就是「亚马逊帝国」,这里的「帝国」,大概有三个层面:

  • 在线图书销售商;
  • 云计算提供商;
  • 实体产品生产和销售商;

Amazon is an extraordinary company. The former bookseller accounts for more than half of every new dollar spent online in America. It is the world’s leading provider of cloud computing. This year Amazon will probably spend twice as much on television as HBO, a cable channel. Its own-brand physical products include batteries, almonds, suits and speakers linked to a virtual voice-activated assistant that can control, among other things, your lamps and sprinkler.

这篇评论着重分析在上述三大业务的快速支撑下,亚马逊如何「缓慢」进化到一家如今的超级帝国——当然,按照《经济学人》一贯的方式——花了不少篇幅去解读亚马逊即将面临的巨大挑战,比如云计算领域一家独大的局面或将终结以及随着企业规模扩大之后的垄断纠纷。

如果说上面的三大业务是亚马逊的台前故事,那么接下来的故事或许会刷新你对亚马逊的更多认识……(欢迎加入「I/O」会员服务了解更多)