《纽约客》记者记录VR 电影的生产、Uber 能够胜利的原因是什么?

Studio 360

《纽约客》记者跟随一群好莱坞电影人参与到 VR 电影拍摄过程中,期间有艺术与技术的碰撞,当然还有关于 VR 现状的调查,以及在电影领域可预见的未来:

The theatre’s house lights went down, and a spotlight was trained on FitzGerald’s face as her character practiced her impending speech. “For all of human history, art, music, storytelling, religion—those have been our modes for communicating the incommunicable,” she said. “But what if there were a way to know not an abstract version of my experience but what I’m actually feeling?” She looked directly into the camera. “Under your seats is a headset that will change the very nature of what it means to be human. Under your seats is the end of your individuality. Put it on and you’ll never want to take it off. Good luck.”


Why Uber Won

对Uber这类的公司来说,钱不是万能的,但没有钱是万万不能的,某种意义上说,Uber把资本作为武器,打败了诸多竞争对手:

With drivers on the road, Uber focused on filling their cars through paid channels and incentivizing referrals. In a nutshell, the company subsidized fares and gave away free rides until there was enough demand and drivers could earn enough on their own. City by city, Uber implemented this playbook — buying drivers, buying passengers, subsidizing rides — to shave minutes off the pickup SLA and increase driver earnings, propelling Uber to liquidity.

不过这一招在中国是否还管用呢?