汽车业的「iPhone 时刻」在哪里、云计算如何拯救微软、你为什么需要离开社交媒体

Above Avalon: The Car's "iPhone" Moment

汽车的「iPhone 时刻」在哪里呢:

Using a smartphone and sitting in a car both revolve around a relationship between the user and product. For a smartphone, this relationship is straightforward: interacting with hardware in order to utilize software. The feel, look, and sound of a smartphone matter to the user. The car contains many of these same attributes. By simply sitting in an automobile, we are taken into a different environment in which a number of our senses are driven into overload including smell, touch, sight and sound. Both a smartphone and car are capable of containing and fostering unique experiences. Accordingly, it is possible to improve or alter the product in an attempt to create a better experience.

目前来看,新能源、Uber 模式、软件定义对于定义汽车业的「iPhone时刻」似乎并不充分,那换个角度想想:

The car's "iPhone moment" will likely end up being an idea - thinking of cars as extensions of our homes - personalized rooms on wheels. While most think the way to build such a product is to simply add software to a car dashboard, the answer is actually found by rethinking the most important part of a car - the seat.


How Microsoft Is Reclaiming Its Former Glory

不知不觉之间,微软的市值接近 1999 年的最高值,当然,云计算是重要贡献:

The cloud has been a particular bright spot for Microsoft, helping offset weakness in its businesses tied to personal computers. And now, the stock is less than 7% from reclaiming its December 1999 record.


Off the grid

英国作家、喜剧演员 Stephen Fry 认为:年轻人要远离社交媒体。原因如下:

Well maybe they should consider this for a moment. Who most wants you to stay on the grid? The advertisers. Your boss. Human Resources. The advertisers. Your parents (irony of ironies – once they distrusted it, now they need to tag you electronically, share your Facebook photos and message you to death). The advertisers. The government. Your local authority. Your school. Advertisers.

从某种意义上说,真正的互联网已经消失了:

Two internets developed. The real internet, as I would call it, was that Wild West where anything went, shit in the streets and Bad Men abounding, no road-signs and no law, but ideas were freely exchanged, the view wasn’t ruined by advertising billboards and every moment was very very exciting.

The other internet was an environment packaged supposedly for your safe, simple navigation and convenient access. First AOL led the way here, next came the portals and after a few misfires (MySpace and Bebo) Google arrived and blew all the other portals and search-engines out of the water while Facebook established itself as the new AOL.