Medium和Twitter创始人Ev Williams 认为，现有社交产品的反馈回路是有问题的，这也导致社交媒体上的内容如同垃圾食品：
“If you look at feedback loops like likes and retweets, they’ve been very carefully crafted to maximise certain types of behaviours. But if we reward people based on a measurement system where there’s literally no difference between a one-second page view or reading something that brought them value or changed their mind, it’s like – your job is feeding people, but all you’re measuring is maximising calorie delivery. So what you’d learn is that junk food is more efficient than healthy, nourishing food.”
Although the majority of our regular opinion writers are white men, we found that those who experienced the highest levels of abuse and dismissive trolling were not. The 10 regular writers who got the most abuse were eight women (four white and four non-white) and two black men. Two of the women and one of the men were gay. And of the eight women in the “top 10”, one was Muslim and one Jewish.
The same easy-peasy pattern popped up throughout the keynote. Here is a new tech. This tech is important. This tech is hard. But Facebook can make it easy. Here, try this simple software/hardware. Now, go off and make money. This was the point of Facebook’s string of APIs and futuristic hardware: to make people stop thinking about 360-degree video as some far-off thing you’ll have to figure out. Facebook has already done it. Just sign on.